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How to Successfully Bring your Small Business Into the Digital Age

One of the biggest challenges that came with the digital age was the one that business owners faced. Before the technological revolution, businesses worked very differently to how they do now. Before technology was accessible, most things in a business were done on paper and by hand. Many managers of businesses had a really difficult time making changes as many CEO’s were reluctant to move past their old methods. Since the year 200, over half of the fortune 500 companies have gone into administration or been acquired to avoid going out of business, one of the things all these businesses had in common are that they were slow or reluctant to implement change. These businesses didn’t adapt to the changes in society and that’s one of the most important things when running a business. If all your competitors have begun to use the newest technology, this would help their business run much more smoothly. This allows your competitors to gain a competitive advantage over you and can ultimately lead to the failure of your business. Now that you know the importance of bringing your business into the digital age, we’ve found some great ways to help you figure out how to do it. 

Equipment

Every year better technology is being developed and released, there is a lot of essential tech items that you’ll need to make sure that your small business fits right in in the digital age. You’ll need a high-quality laptop that runs at a fast speed, if your laptop lags this will decrease productivity throughout the day as it won’t be able to keep up with your demands. If you’re an onsite business, then you’ll need a good quality till as you don’t want to keep customers waiting if they’re wanting to purchase something as if they have to wait too long it will deter them from returning to purchase more stuff from you. In addition to the till, if your small business currently only accepts cash then you need to invest in a card machine, when I bought mine with the Sumup Gutschein I saved 30% on my card terminal so keep an eye out for any deals like this. Buying the more expensive equipment is worth it as you’ll benefit from it, but there are plenty of deals out there at all times of the year that could help you to save a substantial amount of money.  

Customer Service

Customer service is one of the most important factors in how successful your business will be, if you don’t have excellent service then elsewhere will and potential customers will definitely choose somewhere with better service. Customer service now is very different to how it used to be, before the digital age if a customer has a question or an issue, they would have to discuss it in person. Now, consumers are used to making any queries online and having a response usually within 48 hours. The changing habits of consumers and the increased expectations means that you need to digitalize your customer service. You should consider making social media pages for your business on sites like Instagram and Facebook, if you have these then consumers will be able to directly message you and you can provide them with the customer service they require. If you’re too busy to take on these additional responsibilities then it’s a great idea to hire social media staff as not only will they provide great customer service, but they will also run your social media pages and help to reach new customers, this is one of the great advantages of the digital age. 

Employee Experience

Unlike back in the day there doesn’t tend to be important team meetings to tell all of your employees’ important information and give them their hours for the following week, instead this is all done online. By making some changes you can bring this aspect of your business into the digital age and it will benefit both you and your employees. Your employees need to be able to communicate with each other as they need to work as a team, your business will be much more successful if all your staff are connected rather than working alone. To digitalize your small business, you can provide your employees with shared online workspaces, this will allow them to work on projects together without having to be together in real life. 

You can also improve the efficiency of your business and the experience of your employees by using automated workflows, as more of the younger generation are coming into jobs, the range of technology that you can use increases as they will be more tech savvy than the majority of your older workers. Everything should be managed online, from managing schedules to requesting time off and managing employee benefits. Once you start to digitalize your functions, you need to make sure that when you have new staff coming in, as part of their training you must ensure that they have and understand all the applications that they need so that they’ll be ready on their first day of work. 

Software

One final thing that will benefit your business, is to install a software that allows you to monitor what your employees are doing. This will help to keep employees on track and motivated and help to increase the overall productivity of the business. 

What You Can Learn From Denmark’s Business Landscape

Denmark is an amazing country with an extremely interesting history. Denmark’s past is known worldwide as the Vikings were some of the most successful rules of any point in history. They voyaged far and influenced the world as we know it today. Now a day, people worldwide are in awe of Denmark because they have one of the best business landscapes in the world. They have some amazing companies from small urban construction companies like GH Form which you can find here https://www.ghform.dk to huge finance companies like Danske Bank, their business landscape accommodates everyone. There is a lot to learn from the business landscape in Denmark as it is so successful, we’ve found the most important things that contribute to Denmark’s business landscape. 

Teamwork

The working environment in Denmark is very different from the US, in the US employees are pitted against each other to try and further their own careers, but in Denmark, all employees work as a team to do the best work they can for their boss. Thanks to this environment companies are more productive as they work well as a team, most colleagues eat their lunch together and end up as close friends. 

Management Style

As employees are always working in the best interest of the company rather than in their own self-interest, this allows managers to be much more compassionate and thanks to the increased productivity businesses thrive, and this allows managers to give their employees more benefits than most other countries. Even though all final decisions do still end with the manager, managers tend to treat employees as equals rather than acting like a boss. Often, managers and employees will have close and personal relationships and will know a lot about each other. This is because the people of Denmark acknowledge that we are all human before acknowledging the different positions of power. 

Autonomy

In the US a lot of workers simply follow orders and have strict rules around what they can and can’t do. In Denmark, they trust the workers to be autonomous and don’t monitor everything that they do. For example, if someone needs to attend an appointment they can because they have extremely flexible work hours as managers know that the work will get done. Another way that they encourage employees to work hard is by allowing employees to have input into decisions, this makes everyone a stakeholder and makes people want to work harder.  

6 Ways to Cut Tech Costs for your Business

If you’re a business owner, then you’ll know just how expensive it can be to keep up with the ever-changing technology. Technology is continuing to advance rapidly with each new development being even more expensive than the previous. It’s a difficult position for many businesses as they can’t afford to keep using the newest technology, but in competitive markets, they can’t afford not to either as this will allow their competitors to gain a competitive advantage and could eventually lead to bankruptcy. Once you accept that your business needs the newest technology then the next question for many business owners is what else they can do to reduce their tech costs. Whilst it is important to not jeopardize the performance of your business by cutting corners when it comes to technology, it is also important to reduce costs as much as you can. The whole purpose of a business is to make money so reducing costs is a high priority, it is a particularly high priority with tech too as this is one of the most expensive areas of business. Luckily, if you’re struggling to find ways to reduce your tech costs without affecting your business then we’ve found 6 great tips for you. 

Use a Virtual Private Network

A Virtual Private Network is commonly referred to as a VPN. The cost of a VPN massively varies, some can be very expensive and even the cheapest ones are quite costly for a business. However, there are many great reasons why you should consider investing in a VPN for your business. Most people know that when you use a VPN you’re increasing your security online but that is all many people know when there’s a lot more to a VPN. Some of the other great things that come with using a VPN you can hide your private information, escape from data-throttling, avoid censorship, and have more freedom abroad. These are all great things for businesses and although they’re expensive they do help to reduce costs as you can cut back on things like security elsewhere. It can be hard to find a suitable VPN, we would recommend Nord VPN and if you don’t trust us, you can read this review of nord vpn and it will have all the information you need. 

Look at Your Software

The most popular software licenses amongst businesses are Microsoft Office 365 and Adobe Photoshop, many businesses pay a large amount of money in subscriptions to these companies every year making this a good place to start for cutting costs. The first tip here is to check what software you’re paying for and see if you’re employees are still using it, if you have any software that isn’t used frequently then canceling these is a great cost-cutting method. As for software’s that you’re using you should check if there are any new deals or offers for the same service as often prices drop over time, or if you need to upgrade to a newer service sometimes you can get great deals that work out cheaper. 

Look at Your Hardware

Hardware is one of the most important aspects of technology in your business to help your business perform efficiently. However, hardware often gets overused and begins to run much slower than when you originally purchased it. This can be extremely costly as if everything is running slower then it will use more employee time and as every business owner will know time is money. Upgrading your equipment will pay for itself in a short amount of time and will start cutting your monthly costs in no time at all. If your hardware doesn’t need upgrading, then you can try and link it together with your computers as this will replace expensive server equipment.  

Consider your Internet Services

Internet services are vital for any business as the internet is used every day by employees, so you won’t be able to cancel your subscription to this service. However, you may still be able to cut costs by considering some things like if you should rent or buy modems and routers, if you’re paying for higher speed internet than you need and if there are any bundle services you may be able to purchase instead.  

IT Services

Many businesses have an onsite IT team in case of any IT emergencies that need to be sorted quickly, if your business has an onsite IT team then there are ways to cut costs here. Having an onsite IT team is costly and there isn’t always work for them to do, to make it cheaper you can consider outsourcing your IT needs. With outsourcing instead of paying salaries, you’ll be required to pay a monthly fee and then you’ll have access to all of the services that you need including IT help desk support, disaster recovery, and backup. 

Use the Cloud

Cloud computing is becoming extremely popular as it is a fantastic way to save money for your business. Running software of the cloud usually costs only a fraction of the cost of running it on an on-premise setup and it can also be used for data backup which can often be expensive. If you’re already using the cloud then you may still be able to cut costs by considering things like if you’re paying for more storage than you need and if you’re taking full advantage of all the features. 

4 Ways to Achieve an Entrepreneur Mindset

An entrepreneur is one of the most respected people today and many people dream of becoming an entrepreneur and it is highly encouraged among school children to aim for this. An entrepreneur is an individual who has a new and innovative idea that fills a gap in the market and starts their own successful company or business. Entrepreneurs are often big risk-takers as they jump on any opportunities that they see, with no guarantee that it’ll pay off. Many entrepreneurs don’t stop at 1 business and they’ll act on many opportunities and therefore be in charge of many companies, this then puts them in a good position to take more risks and become more successful. The word is derived from the French word ‘entreprendre’ which loosely translates to ‘to undertake’ which nicely sums up these individuals who are passionate about business and proactive with their ideas. Many people dream of finding a gap in the market and exploiting it to become an entrepreneur because of the freedom that comes with it. If you own your own company then instead of having a boss telling you what to do, you’d be your own boss and have the freedom to work the hours that you want to. We’ve found the 4 best ways to achieve an entrepreneur mindset and hopefully achieve this goal. 

Raikov Effect

Many entrepreneurs have said that the main thing that influenced their mindset and helped them on their journey that you should also do is to find out the truth about the Raikov effect. The Raikov effect is known to massively increase an individual’s brainpower which is exactly what an entrepreneur needs. It uses a variety of brain training techniques including hypnosis and positive thinking. It is known to be so powerful that the rich and famous heavily suppressed its existence so they could keep the knowledge and prevent the general public from benefitting from it. If you want an entrepreneur mindset then this seems promising. 

Read More

You’ll always see entrepreneurs reading books, this is because they’re always trying to become the best version of themselves that they can be. If you want to achieve an entrepreneur mindset then you must start acting like an entrepreneur. Next time you want to binge-watch a series on Netflix consider a documentary instead or even better read a book. Some of the most popular books that entrepreneur’s read are books that teach us new skills or languages that they can use and motivational books as nothing helps more than an inspirational quote to start your day right. 

Step Out Your Comfort Zone

One thing about entrepreneurs that continues to astonish people is how cool they act under pressure. It seems like any situation they find themselves in they can handle, and many people think that could never be them. However, most entrepreneurs won’t always have been like this, by putting themselves in challenging situations they’ve had time to learn the skills that help in these situations. Once you’ve learned these skills you can apply them to any situation, trial and error is the only way to achieve this. 

Problem Solving

This is so important if you want to be an entrepreneur, you’ll need to improve your problem-solving skills. The way that an entrepreneur solves a problem is by looking at it from every side, you must think outside the box and find solutions that other people would miss to achieve an entrepreneur mindset. A simple way to start working on this is to do things differently every day in your life as this will help you start to see things differently.  

How the Breast Cancer Awareness Team Created A Perfect Marketing Campaign

October is Breast Cancer Awareness Month. There are few causes nobler or more important to our collective health as a species. It is estimated that every year over 11,000 women die from Breast Cancer. And a lot of these women will have been undiagnosed for a long time.

Time was we knew very little about breast cancer or how to treat it. And tragically this led to many deaths. Even as the scientific study of breast cancer began to increase, public awareness was lacking in many regards. But the Breast Cancer Awareness Association stepped onto the scene. Now the world is more informed about breast cancer than most things.

Today we are going to look at how the Breast Cancer Awareness Team crated a perfect marketing campaign.

Reality

The sad truth of the matter is that there are plenty of real people able to stand up and present their stories in relation to breast cancer. And this is the main draw that the BCA (Breast Cancer Awareness) Team uses. They bring in real people who have survived or are currently suffering from Breast Cancer and share their stories to inspire and inform.

This more personal approach connects with the public better than if they simply had a spokesperson or scientist regurgitating facts. People tend to pay attention to stories that tug at their heartstrings and make them empathize with someone else. It is through our sense of shared compassion they have managed to spread so much awareness.

 

Physical Merch

Another way they have managed to get their message across to the public so efficiently is through physical merchandise. The BCA symbol is known worldwide. The small pink ribbon that adorns so many lappels is an international symbol that brings hope and light to any community.

The ribbon was soon plastered onto all their informative literature and sold as pins, badges, on pillows, and banners. Anything to do with the subject of Breast Cancer or any fundraising event. And there is a reason this symbol is so effective.

Simplicity. It is so easy to remember and within that is the key. If a customer can instantly see a symbol and know what it is for, then you have successfully marketed your product to them. And for those suffering from Breast Cancer, seeing the symbol is a reminder that there are so many people out there with their best interest at heart.

But it isn’t just the symbol that they used. They have produced a myriad of products such as the popular breast cancer bracelets that were all the craze a few years back. They sell shirts and jumpers. Hats and flags. Anything to spread the message.

 

Community

Another great marketing tool that is used by the BCA Team is building a sense of community amongst sufferers and those who are keen on helping. Coffee mornings are a popular method of this. By hosting organized meetings that people can attend to share ideas, chat and simply find a good support network, they are letting the public enjoy a sense of active participation towards the BCA scheme and are making sure their voices are heard.

This is a fantastic way to approach awareness. People are more likely to respond to marketing if they feel they have had a hand in it.

 

All of these methods combine together to create what is considered one of the greatest marketing campaigns ever. But we think it is important to note that, unlike other marketing campaigns, this one is trying to sell health and awareness. Its message is more important than perhaps any other and it is vital we all do our part to make sure the information they are providing is shared around as much as possible.

 

 

A Businessman’s Guide to Opening and Running an Effective Office

Whether you have already begun to set up your own business and are looking to expand your reach as a company, or if you’re only getting started with your business but are looking to plan ahead for the long-term, opening your own office is a massive step forward in ensuring your business is a massive success. There are any number of ways for you to run a successful office space and with the online age, there have never been more resources available to help advise you on every aspect of running a successful office. Having a central hub for your company where your business can be reached at one main address is an important and often crucial advantage to have, especially when you are dealing with clientele from all over the world. Opening and running an effective office may seem like a daunting task when you aren’t sure where to even begin, but hopefully, this article will provide some information for you to get started running your office.

 

Make Sure it is Feasible

If you’re looking to start an office, naturally, the first step would be to know your company and ask yourself what you’re hoping to achieve by opening your own office. While it is an excellent next step, you should make sure to do plenty of research and ensure that opening an office is the right next step for your company. You should only start the technical process of setting up your office once you are confident it will be sustainable and that you will be able to run the office alongside your business without sacrificing your work quality.

 

Find the Perfect Office Space

The next step is to find the perfect location for your office. It may be a good idea to seek some external help from a letting agent or other specialists that are involved with the letting out of buildings. You should decide on how much office space is actually necessary to run your business so that you aren’t forking out more on renting your space each month than you should be and you can wind up making the most out of the space you are renting – whether that be a floor or an entire building.

 

Invest in Good Equipment

The next step in running a successful office is to ensure you have adequate equipment for your employees to carry out their work. Again, research is key for you to find great deals on your equipment. Your employees will need their own computers and a place to keep their documents in order. You should also invest in some good quality printers and photocopiers. If you’re looking for excellent prices for printer ink or if you’re looking to print your company logo across equipment in your office, LabelBasic is the right company for you. It may also be worth investing in some comfortable chairs for your employees, they will be sitting at their desks for most of the day. There are plenty of forums online to get the best advice for the work you’ll be doing – just make sure to check the reviews before you buy.

 

Decoration is Everything

Once you have your space and your equipment, you should think about how you want your office space to look, you want to impress potential business partners when they step into your office. You don’t have to overthink it and come up with an elaborate ‘theme’ or anything, but you should try to make a conscious effort to make your office less of a boring or even intimidating space. You want people to feel comfortable when they’re there. Try to avoid too much grey in your space. It may be a good idea to purchase some nice plants for your office to help brighten up space. Although it may be worthwhile finding some plants that aren’t too high-maintenance – you are trying to run a business after all.

 

Give Your Employees Something to Look Forward To

Once you have your office space purchased, decorated, and equipped, one of the most important things you should look into, is how you can improve the morale of your employees. Many studies show that a more ‘fun’ work environment can actually lead to an improvement in the quality of work produced in an office. While you don’t need to hire a magician for the breakroom, there are plenty of other ways for you to ensure your employees actually enjoy coming to work. That way you will become more of a competitive company to work for when you not only produce a high standard of work, but you also offer a number of benefits for being an employee. Job satisfaction ratings are becoming increasingly popular when it comes to describing a company.

 

So, what sort of things could you do to ensure your employees come to work with a smile on their face? Well, the answer, you’ll be glad to know, is up to your imagination. Whether you’re hoping to make small but consistent improvements to your office for the benefit of your employees, or you can afford to make a larger gesture to thank your employees for their hard work, there is something for every budget. Something as small as buying a couple of boxes of donuts for your employees or recognizing each employees’ birthday is often enough to create a more positive work environment. Why not start dress-down Fridays, or even go out for drinks as colleagues? You’ll find your office happier and more effective in no time.

How to Successfully Deal with Your Finance Worries

Being an adult is hard and full of responsibilities. You can’t do anything without spending some of your hard-earned cash, so even if you work 40 hour weeks, your money doesn’t feel like it’s stretching far enough. A lot of the time this issue can be easily dealt with through careful spending and savings accounts, but understandably the financial strain can easily start to add up. This can cause a lot of issues and often lead to an overwhelming feeling of anxiety, as simple tasks such as buying food or paying for rent become much more difficult.

 

Dealing with financial issues can be even more stressful if you are someone with a family. In today’s economy, it can be overwhelming simply buying everything that you need and this is only amplified when you have several people to provide for.

 

You may be in an alright financial position at the moment but worry that you may not be able to deal with everyday financial strains, especially under the current financial issues that have arisen because of the bad luck of 2020. If you are someone who is concerned about their current financial situation, or simply want to ensure future security, you may be wondering which methods would be best for dealing with any financial worries. Here we have done our best to compile some of the best tips to ensure that you stay on your feet financially.

 

Keep Receipts

Due to the sheer amount of money you may spend within a single week, it can be difficult to keep track of what is really draining your resources, especially if you pay both by cash and card. One of the most important habits that you should pick up when trying to keep on top of your finances is keeping receipts for everything that you have bought. Set aside a certain compartment in your bag or car to store them and at the end of the week sit down and work out where your money is going. It’s easy to forget just how much you are spending on certain products, so having it documented will be a really useful eye-opener. Keeping your receipts is also extremely useful when filing your taxes, so you will benefit on several fronts.

 

Getting financial advice

If you are someone that is really struggling to manage your finances, you may also benefit from seeking some financial advice. Financial advice can mean a number of things. If you are someone who is currently having difficulty making the money you currently have, stretch and cover all of your bills, you may need someone that will tell you how to properly manage your income and this person may even create budgeting plans for yourself. If you are someone who has really struggled with money and is in a position where a loan is required, you may also seek financial advice in relation to which routes are the best to follow in terms of applying for loans. This is something that can be done easily online and often people simply click on the web and get their own financial advice from blutin. Seeking financial advice can be extremely beneficial when trying to resolve your financial woes, as it gives you a fresh set of eyes to access where you may be going wrong.

 

Savings accounts

Another crucial step to creating financial security is creating a savings account.  People often keep all of their money in one bank account, but this can be an issue as it means you can easily spend money without realizing you are breaking into a certain budget.  A savings account can be used for a number of purposes. One way you can use a savings account is for basic saving, this way you can put aside small amounts of regular cash that will always be available in case of a financial emergency. Another way that people use savings accounts is to split up their finances. This means they put aside money that will be needed for any bills into one account and keep whatever expendable income they have left in another. This means that you will never break into money you really need and will have a better idea of what money you can use freely.

 

Minimize luxuries

As humans, we are instantly attracted to things that will make us feel good and provide quick bursts of that much-desired dopamine. Because of that we often act on impulse and throw money at luxuries that we don’t really need. This is fine if you are someone with a lot of disposable income, but it can be a financial strain on those of you that are just getting by. It’s crazy how much money we really spend on unnecessary things like taking out and clothing and it really adds up. If you are in a position where financial security is at risk, you should really focus on managing your impulse buys. One of the best ways that you can do this is by planning. Pick a couple of days a month that you will allow yourself to purchase a takeaway, or even put together a monthly budget of what you can spend on other not important purchases. This will not only mean that you are not wasting an abundance of money, but it will also make the times that you do splash out feel far more special.

How New York City Became The Business Hub of the World

New York is often described as a city where dreams are made. No matter where you’re from, you’re bound to know somebody that dreams of moving to New York and pursuing their career goals. In the past, this was mainly for those of us that wanted to pursue careers on the more creative front, but over the last few decades New York has become the business hub for almost all sectors- but just how did this become the case?

 

Hearsay

Due to the popularity of New York that spread among the more creative crowds, almost everyone became bewildered by the career opportunities offered, because of this more and more people decided to relocate there. It wasn’t just the career opportunities that had people interested in a life in the big apple, but the social lifestyle that came with it. Due to the mass migration to New York, there was a bigger consumer pool. Because of this, a lot more people took their chance at opening whatever business they desired, and because there was such a big population of people with disposable income, lots of businesses survived.

 

Because there were so many thriving businesses, New York also had an excellent employment rate- depending on the sector. This once again enabled people to save money and open up their very own businesses.

 

Because the population of New York is so big, people needed more practical businesses much more often. Because of this, trade businesses such as plumbing and other household assistance became much more popular and so many businesses were making New York their center of operation. For example, New York is extremely dependent on businesses like exterminators because of the garbage and rat overpopulation issues they face, which makes businesses such as positivepest and other exterminators thrive.

 

Bigger businesses

Though the city of New York gives ample opportunity for smaller businesses to thrive, you also have to remember that the heart of the business world is situated there. I am of course referring to Wall Street, where businesses from all over the world trade and buys stocks. Many people dream of working on Wall Street due to the lavish lifestyle that a job there can provide. Because of this, lots of people that were raised in close proximity to the influence of Wall Street, are raised with that business mindset. This makes the people of New York much more competitive than a lot of other people around America, and due to this need to thrive in the area, the businesses set up in New York are often more successful than your average American business.

 

Media Portrayal

The media plays a large role in New York’s reputation as the business mogul capital of the world. If you watch any film about someone wanting to travel to find amazing work opportunities or set up a business,  it is more than likely that the destination that they will be heading off to is New York. It could also be argued that the media overestimates just how successful you can become in New York, just so that people are more likely to travel there and add to their local economy.

 

History

America’s past also has a lot to do with why New York is often portrayed as the business epicenter of America. During the times of mass immigration, most people decided to settle in New York due to the diversity of the area and housing opportunities. Because of this, many people who settled here from other corners of the world built new and exciting businesses in the area and really set New York apart from the rest of the world.

Business Advisory?

What is a Business Advisory?

Business advisory is a component of any business or organisation which analyses the problems and potential risks that may affect the business and finding the solutions that can make business more cost-effective and efficient. A business advisory is responsible for providing the right guidance to all types of businesses with the help of advanced tools and real-time data.

The business priorities of every company or organisation differ when we compare their socio-economic environment. While new businesses focus more on prioritising funding and market entry, bigger businesses look forward to prioritising new market penetration, innovation, change management, and corporate governance.

The need for a business advisor

For making a place in the market for a long time, every business must understand the market environment and its operations. You will need a better understanding of the new technologies that can solve business problems. You will also need to keep up with the new market trends to have better communication with your audience.

A keen understanding of your objectives for your organisation will help your business to impact the market at a much better rate. Business advisors work independently or as a part of the organisation to support them with effective strategies in tight deadlines. They are meant to take the pressure of the market to find effective solutions for their future campaigns.

Areas covered by business advisors

business advisors

Business advisory builds effective solutions for an organisations finance, marketing, and services offered to clients and customers. They use research and development activities to improve the operations for an organisation. Several independent consultancy agencies independently help big and small businesses that are lacking behind and have room for improvement.

Types of business advisors

Business advisors are well equipped with the knowledge of current trends that help them assist the entrepreneurs and established organisations in making informed decisions. There are different types of business advisors, and they possed unique skills to help organisations in building strategies.

Financial advisor

They help businesses to develop strong financial strategies that can assist them in making informed future decisions while considering investments, risk, superannuation, taxes, and financial benchmarking.

Insurance brokers

Insurance brokers can help a business find the right insurance plan to cover the maximum risk for their business. They have a vast knowledge of the insurance market and can find the right solutions for a business from an overwhelming list of insurances.

Legal experts

Legal experts

Legal experts are also lawyers that can help businesses from time to time. Their role involves drafting legal contracts, choosing a business structure, resolving disputes, protecting intellectual property, obtaining licenses, managing insurance, finance, debts, and bankruptcy.

Business mentor

A business mentor can help entrepreneurs in understanding the market better and guide them through good and bad times. They can also be the informal advisors for an organisation if they have the right knowledge of the market.

Accountants

Accountants are the most common type of business advisors who manage the accounting books for the companies. While some companies hire them full-time, others like to seek their advice whenever needed. They manage tax preparation, obligations to the employee, tax deductions, managing all the financial records, etc.

 

Business Trends

Small Business Trends To Watch Out for in 2020

Business trends launch you ahead in the industry and put you in front of the competitors to help you in the race for growth and success. Given the fierce competition, having an aggressive business strategy is the only way to stay ahead in the game. Gone are the days when the same tactics and the same for six months or so, things are always changing in modern business and especially in the digital marketing sphere, so staying updated with the trends will help your business grow in the long run, as far as your conversions, optimizations and the success of your small business are concerned. Let us look at a few of the most awaited business trends of 2020.

Giving more importance to customer service-oriented industries

customer service

The first trend to watch out for in 2020 for small businesses is to place more emphasis on customer-based service. Your customer is an individual, and you need to provide them with personalized customer experience, one of the good examples of customized service is Amazon when you visit the homepage on Amazon you will see product suggestions similar to what you had purchased earlier and something irrelevant.  If you bought kitchenware more first, you would see more of kitchen items, and if you bought something from the electronic sections, you would be able to see more products which people generally buy with the product you purchased. Your homepage is yours, and it is customized according to your needs.

Artificial intelligence

A dystopian world where robots take away our businesses is very far away, and AI will help customer support deliver amazing experiences to customers. AI should not be looked at as something which will replace the human worker, and instead, it must be seen as a co-worker that will make us more efficient in turn helping customers in a much better way. One must also know where to apply AI, in urgent and high-stress situations, nothing beats a human touch. Most of the times, people call up the support of the company, press buttons and dodge buttons to connect with a real human being. Somehow on hearing that an actual human being is solving the problem brings relief in a way a hundred automated responses cannot. When flights are cancelled, or food is not delivered, customers don’t want to talk to a chatbot, and they want a real person to address their issues if the matter is urgent.

Artificial intelligence

Conclusion

The knowledge of the latest trends is crucial to the growth of any business model be it big or small. Businesses are evolving day and night, which will make it difficult for small companies to face their rivals and stand up with confidence in this highly competitive market, these trends provide small and middle-sized businesses with an upper hand over more giant corporations and corporate institutions who have more resources, higher rates of profits and substantial human resources to execute their objectives.

 

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